Process of redesigning a website

Here at Freedom Interactive, people are assigned a multitude of projects and each individual that works within the Interactive team is expected to handle the amount of work that is given to them. Therefore, careful planning is involved in order to organize such complex projects and keep everyone on task. Specifically with creating a website, months of discussion, preparation, and collaboration are needed in order to provide a site that is both functional and aesthetically pleasing towards the targeted audience for which the site was created for in the first place. Many meetings discussing a multitude of aspects ranging from the overall design of the project to how it will function as a whole will be taking place between the creative, technical, and product directors of the companyto produce a site to meet the standard that has been set forth in those prior meetings. I have noticed that designing a website can take a considerable amount of time because a numerous amount of work and input amongst a wide array of individuals from different sections of Freedom goes into the whole design of the project. "Launch Schedules" are given to each team to come towards an agreement to complete tasks on scheduled dates to produce a product in a timely manner. What the team came up with,upon numerous revisions and combining elements from multiple designs is as follows:

Prioritizing projects is key to success here.

During my second week, I have found out a lot is expected from you and thinking about what needs to be done can be very overwhelming. I realize that it isn't a class anymore, but real-world expectations are put on you, and you have to produce results in order to stay on the team. Upon working on sales sheets throughout the week, and given a project to redesign an old version of the sports website, it seems like more and more projects are coming my way. I am open to these challenges however, dividing such large tasks into smaller more attainable tasks seems to be the key for success. This is a skill that is easily said than done, but working with the designers at Freedom Interactive, this skill is a must have to be a solid producer in the work force. My last revision was overviewed by Senior designers and I had to implement changes on my design to accommodate for new functions for the new version of the site. After working here for a little over a week, it is occurred to me that your work will constantly change from the initial concepts to the final production, with everyone giving their input as to perfect your work. I had to put in a section for video, as well as incorporate the idea of having the varsity team calendar and poll to make it truly interactive. So my design follows:

My first assignment

Freedom Communications is a media company headquartered in Irvine, California. It is a privately owned information and entertainment company that is responsible for print publications, broadcast television and interactive business. I interned for Freedom Interactive, which is responsible for media production for more than 100 publications, including 27 newspapers, weekly newspapers, magazines, and other publications that reach more than 3 million households across the country.

My first major project was to propose a redesign for the Orange County Register's Varsity sports page. My objective was to gain some important components from other sports websites, mainly ESPN, NFL, and NBA websites to gain a better perspective of where I wanted to take my design. I had a meeting with senior designers as well as a product manager to produce my design.