Daily meetings to keep everyone on track

One of the first things that I had noticed working as an intern in the interactive department of Freedom Communications is that a designer is given multiple projects that he or she must do within a short amount of time. Prioritizing one's tasks is a very important aspect to have in order to be successful in this industry. Keeping track of important deadlines to complete for launch schedules is very important as well because interactive companies invest a lot of money into a site and expect it to be done on time. Being on time is probably one of the most important factors when completing a design. This is quite contrary to what a traditional artist's belief that time should never dictate when a piece is complete because there should never be a time limit on creativity. The challenge of being a multimedia designer is to find a balance between the subjects of time and a limit on creativity. I noticed the artists and designers here at Freedom Interactive are very good at keeping an equilibrium between deadlines and the amount of work needed to complete a design to the best of one's ability.

In order to keep everyone on task, the Creative Director has weekly meetings to keep track of everyone's progress. From there, the Creative Director can then determine who will or will not finish on time, switch projects from designers, and make sure that designs will be finished according to launch schedules. Today, I was able to attend my first meeting and saw this take place. The experience was very insightful, as it gave me all access to how schedules are conducted within my industry and also see what is expected from me at a professional level.